Elite Produce Traiing
Do you want a CLEAR PATH to Elite Production?
Learn the priorities, disciplines, and operating practices associated with producers who generate significant annual new business, including the path toward the $1 million in annual new-business.
Differentiate your value. Create more opportunities. Convert more effectively. Build a business that can scale.
Artificial intelligence is changing how insurance is researched, marketed, sold, and serviced. Information that once helped producers stand apart is becoming instantly available to everyone.
The producers who thrive in this new environment will not compete on information alone. They will combine technology, intellectual property, behavioral insight, and disciplined execution to create a client experience competitors cannot easily replicate.
Elite Producer Training is a practical development experience designed to help insurance producers build that advantage.
A Clearer Path to Elite Production
Elite production is not the result of one sales technique, a larger contact list, or simply working more hours.
It requires a system.
Elite Producer Training examines the priorities, disciplines, and operating practices associated with producers who consistently generate significant new business—including the path toward the $1 million annual new-business level.
Participants will leave with:
- A clearer strategy for achieving their growth goals
- Stronger messaging and meaningful market differentiation
- A repeatable system for creating and managing opportunities
- Practical ways to use AI throughout the sales process
- Behavioral techniques that improve client conversations
- Tools that support implementation after the event
This is not training designed to leave you inspired for a few days. It is built to change how you operate.
What You Will Learn
Create Meaningful Differentiation
Most producers use similar language to describe their value: experience, service, relationships, and access to markets.
Those qualities are important, but they rarely give a prospect a compelling reason to choose one producer over another.
You will learn how to:
- Define the problems you are uniquely equipped to solve
- Build a stronger and more relevant value proposition
- Turn your experience into proprietary concepts and frameworks
- Create client-facing tools that make your expertise visible
- Use AI to develop, test, and strengthen your messaging
- Move from product-centered conversations to insight-centered advice
The objective is not simply to sound different. It is to become meaningfully different in the eyes of your prospects and clients.
Apply Behavioral Science to Insurance Sales
Insurance decisions are rarely based on facts alone. They are shaped by trust, emotion, uncertainty, perceived risk, framing, and cognitive bias.
Drawing from the work of Chris Voss, Daniel Kahneman, Dan Ariely, and other leading thinkers, Elite Producer Training translates behavioral science into techniques producers can use in real conversations.
You will explore how to:
- Ask stronger questions that uncover real priorities
- Use tactical empathy to build trust and reduce resistance
- Identify concerns and hidden objections earlier
- Understand how loss aversion and risk perception affect decisions
- Frame recommendations in ways that create greater clarity
- Navigate negotiation and closing conversations with confidence
These techniques are not about manipulating the client. They are about helping clients understand their risks, evaluate their options, and make better decisions.
Build a Repeatable Prospecting System
Elite producers do not rely on occasional bursts of activity. They create systems that consistently produce opportunities.
You will learn how to:
- Identify and prioritize the right prospects
- Research accounts more efficiently using AI
- Build a sustainable prospecting cadence
- Expand your network through introductions and referrals
- Develop strategic relationships that create access
- Measure which activities are generating opportunities and revenue
- Replace random activity with intentional execution
The goal is to create a disciplined opportunity-generation system rather than constantly restarting the prospecting process.
Increase Productivity and Producer Capacity
Many producers know what they should be doing but struggle to protect enough time to do it.
Meetings, service work, administration, internal requests, and competing priorities gradually consume the calendar. Growth activities are completed only when time remains.
Elite Producer Training will help you rethink how your time, team, and technology support production.
You will learn how to:
- Structure your calendar around high-value activities
- Protect time for prospecting and relationship development
- Create more capacity for client strategy
- Determine what to complete, delegate, automate, or eliminate
- Clarify responsibilities across your team
- Reduce the operational work that limits producer growth
- Increase output without simply working longer hours
Productivity is not about doing more. It is about investing your best time in the work that creates the greatest value.
More Than Training: An Implementation System
The challenge with most training is not understanding the ideas. It is applying them consistently after the event.
Elite Producer Training is designed to close that gap.
Participants will receive ready-to-use resources supporting:
- Value proposition and messaging development
- Intellectual property creation
- AI prompting and prospect research
- Meeting preparation and discovery
- Negotiation and client conversations
- Prospecting management
- Calendar and productivity planning
- Delegation, accountability, and team management
You will not have to build the system from scratch.
The initial training is followed by four months of continued implementation support, including online sessions, access to advisors, additional resources, and opportunities to apply the material to active business challenges.
What You Will Take Away
A Clear Growth Strategy
Understand the priorities and disciplines that support higher levels of production and identify where your current approach needs to evolve.
Ready-to-Use Tools
Receive practical resources you can immediately apply to messaging, prospecting, AI adoption, client conversations, productivity, and team management.
A Repeatable Operating System
Build a more structured approach to creating opportunities, managing your time, and moving prospects through the sales process.
Four Months of Implementation Support
Participate in four online follow-up sessions designed to reinforce the training, address obstacles, and maintain momentum.
Access to Advisors and New Resources
Continue learning with support from program advisors and receive additional tools throughout the implementation period.
[Register for Elite Producer Training]
Hosted by the Max Revenue Podcast
Elite Producer Training will be hosted by Trey Shields and Micah Salas of the Max Revenue podcast.
Trey and Micah will serve as event MCs, connecting key ideas across each session and keeping the conversation focused on practical producer growth.
Known for their candid discussions about insurance sales, leadership, and agency performance, they will bring the same energy, perspective, and real-world relevance that listeners have come to expect from Max Revenue.
Who Should Attend?
Elite Producer Training is designed for:
- Established producers seeking their next level of growth
- High-potential producers ready to build stronger habits and systems
- Producers pursuing a path to two to five times their current new-revenue goals
- Producers who want a clearer path toward $1 million in annual new business
- Sales leaders responsible for producer development and performance
This program is best suited for professionals who are prepared to examine how they currently operate, adopt new tools, and consistently apply what they learn.
This Is Not Another Motivational Sales Seminar
You do not need another speaker telling you to prospect harder.
You need:
- A stronger reason for prospects to choose you
- A practical strategy for using AI
- Behavioral techniques that improve client conversations
- A repeatable prospecting and productivity system
- Tools that make execution easier
- Accountability and support that maintain momentum
That is what Elite Producer Training is built to provide.
Program Details
In-Person Elite Producer Training
October 28
3:00–5:00 p.m. MT
October 29
8:00 a.m.–4:00 p.m. MT
Gaylord Rockies Resort & Convention Center
Aurora, Colorado
Four-Month Online Implementation Series
Participants will attend four follow-up Zoom sessions focused on applying the training, evaluating progress, solving execution challenges, and introducing additional tools.
Sessions will be held Tuesdays at 1:00 p.m. ET:
- November 17
- December 15
- January 19
- February 16
Ready to Build Your Competitive Advantage?
The future of insurance production will belong to producers who can combine technology with insight, create differentiated value, and execute through disciplined systems.
Elite Producer Training will give you a clearer path, practical tools, and continued support to put those capabilities into action.
Space is limited. Reserve your seat today.